Resume

Questions? Email me at jl.diebel@gmail.com.

 

Professional with knowledge of digital marketing, search engine optimization, and user experience. Effective, creative problem solver. Results-oriented team player that collaborates easily to meet deadline and goals. Exceptional communication, leadership, and organizational capabilities. Self-motivated individual who learns quickly.

EXPERIENCE & NOTABLE CONTRIBUTIONS

Thomson Reuters, Senior Marketer, Digital Customer Experience, Eagan, MN, May 2018 – Present

  • Optimize automated email campaigns by adjusting copy, frequency, and audience segmentation

  • Write and optimize copy on all digital experiences with a focus on achieving readability and improved customer experience

  • Implement testing measures to ensure email and landing pages can be monitored for effectiveness

  • Collaborate with members of cross-functional teams utilizing Agile methodology to implement strategic digital marketing initiatives and reach aggressive sales goals

  • Analyze voice of customer feedback and study interaction with digital products to find opportunities for improvement of customer journey and experience

  • Partner with internal IT resources to optimize customer experience

  • Monitor ROI and KPIs of digital campaigns

Curio Brands, Assistant Digital & E-Commerce Manager, Minneapolis, MN, January 2017 – May 2018

  • Partnered with Director of Digital Marketing to integrate email marketing and social media programs within digital marketing efforts.

  • Managed relationships including acting as primary contact for day-to-day activities and projects.

  • Implemented measures to ensure programs can be monitored for effectiveness.

  • Partnered across multiple teams to develop of a centralized content strategy that ties together editorial calendars, social calendars, business priorities, product launches and more

  • Recommended changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

  • Created landing pages and optimized user experience on all websites

Curio Brands, Digital Specialist, Minneapolis, MN, December 2015 – January 2017

  • Coordinated the creation of digital content, including website content, emails and social media postings

  • Designed digital media campaigns that aligned with business goals

  • Established and maintained our web presence to drive sales and boost brand awareness

  • Suggested and implemented direct marketing methods to increase profitability

  • Monitored ROI and KPIs of digital campaigns

  • Actively managed the website, SEO, paid social and content marketing and other digital marketing initiatives to drive increased leads and sales growth

  • Leveraged Google and Adobe Analytics to measure results and drive continuous improvements of our digital performance

  • Work closely with other members of the digital team to develop and manage channel reports

B2 Interactive, Front End Designer, Omaha, NE, June 2014 – August 2015

  • Improved websites with a complete or partial redesign

  • Delivered SEO-optimized and responsive websites that enabled clients to reach their marketing and sales goals

  • Created effective websites by collaborating with content marketing, SEO, paid media, and development teams

  • Instructed clients and co-workers in WordPress training sessions

  • Planned effective site navigation strategies using research and search volume data

EDUCATION

Bachelor of Arts, Graphic Design and Advertising
Creighton University | Omaha, NE | 2014 | Cum Laude

References available upon request.