Questions? Email me at firstname.lastname@example.org.
Professional with knowledge of digital marketing, search engine optimization, and user experience. Effective, creative problem solver. Results-oriented team player that collaborates easily to meet deadline and goals. Exceptional communication, leadership, and organizational capabilities. Self-motivated individual who learns quickly.
EXPERIENCE & NOTABLE CONTRIBUTIONS
Thomson Reuters, Senior Marketer, Digital Customer Experience, Eagan, MN, May 2018 – Present
Optimize automated email campaigns by adjusting copy, frequency, and audience segmentation
Write and optimize copy on all digital experiences with a focus on achieving readability and improved customer experience
Implement testing measures to ensure email and landing pages can be monitored for effectiveness
Collaborate with members of cross-functional teams utilizing Agile methodology to implement strategic digital marketing initiatives and reach aggressive sales goals
Analyze voice of customer feedback and study interaction with digital products to find opportunities for improvement of customer journey and experience
Partner with internal IT resources to optimize customer experience
Monitor ROI and KPIs of digital campaigns
Curio Brands, Assistant Digital & E-Commerce Manager, Minneapolis, MN, January 2017 – May 2018
Partnered with Director of Digital Marketing to integrate email marketing and social media programs within digital marketing efforts.
Managed relationships including acting as primary contact for day-to-day activities and projects.
Implemented measures to ensure programs can be monitored for effectiveness.
Partnered across multiple teams to develop of a centralized content strategy that ties together editorial calendars, social calendars, business priorities, product launches and more
Recommended changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Created landing pages and optimized user experience on all websites
Curio Brands, Digital Specialist, Minneapolis, MN, December 2015 – January 2017
Coordinated the creation of digital content, including website content, emails and social media postings
Designed digital media campaigns that aligned with business goals
Established and maintained our web presence to drive sales and boost brand awareness
Suggested and implemented direct marketing methods to increase profitability
Monitored ROI and KPIs of digital campaigns
Actively managed the website, SEO, paid social and content marketing and other digital marketing initiatives to drive increased leads and sales growth
Leveraged Google and Adobe Analytics to measure results and drive continuous improvements of our digital performance
Work closely with other members of the digital team to develop and manage channel reports
B2 Interactive, Front End Designer, Omaha, NE, June 2014 – August 2015
Improved websites with a complete or partial redesign
Delivered SEO-optimized and responsive websites that enabled clients to reach their marketing and sales goals
Created effective websites by collaborating with content marketing, SEO, paid media, and development teams
Instructed clients and co-workers in WordPress training sessions
Planned effective site navigation strategies using research and search volume data
Bachelor of Arts, Graphic Design and Advertising
Creighton University | Omaha, NE | 2014 | Cum Laude
References available upon request.